Mall of Dilmunia, Bahrain’s distinctive mall concept with a spectacular four-storey high cylindrical aquarium, has recently signed a lease agreement with MSBM General Trading LLC to open the largest branch for MIEVIC, one of the fastest growing “300-Yen” concept stores in the Kingdom of Bahrain at the Mall of Dilmunia.
A special ceremony was signed on the occasion, where the agreement was signed by Shaikh Mohammed bin Duaij Al Khalifa, CEO of Mall of Dilmunia, and Mr. Sanjeev Matharu, Founder and CEO at MSBM General Trading LLC, in the presence of officials from both companies.
With over 15 stores within GCC, the latest store will open within the Mall of Dilmunia, adding a new sensation to the mall and offering products across multiple categories including toys, home décor, bags and fashion accessories, fashion Jewellery, hair accessories, footwear and wearables, seasonal products, cosmetics and personal care, office stationery, tech and gadgets and more.
Established in 2014, MIEVIC is inspired by the Northern European Design Concept, offering products that are designed as per the current fashion trends, simplicity of use, aesthetic appeal, and value for money.
Commenting on the occasion, Shaikh Mohammed bin Duaij Al Khalifa, CEO of Mall of Dilmunia, stated: “We are delighted to welcome MIEVIC at the Mall of Dimlunia, as it will certainly be a valuable addition to the variety of prestigious regional and international brands hosted by the mall. The selection of Mall of Dilmunia by such a renowned international brand to make its debut in the Kingdom of Bahrain, comes as a testament to the leadership of the mall, its unique features and modern facilities. We will continue our endeavours to attract the leading brands across different fields to ensure providing our visitors and shoppers with the most memorable family shopping experience.”
For his part, Mr. Sanjeev Matharu, Founder and CEO at MSBM General Trading LLC, said: “We are pleased to open our largest branch in the Kingdom of Bahrain in the Mall of Dilmunia, through which we aim to make a huge impact on the retail market in Bahrain, by offering a wide array of innovative affordable products. Our choice of the Mall of Dilmunia comes as a result of its attractive features and state-of-the-art facilities, which provide visitors with a unique shopping experience. MIEVIC is one of the leading “300-Yen”concept store across the world that is redefining the retail shopping experience with a unique and innovative concept.”
Mall of Dilmunia is a modernised shopping mall consisting of four stories, quality entertainment, leisure and retail services. The Mall features a 17-metre-tall cylindrical aquarium, the first of its kind in Bahrain. The Mall is proud to house the largest indoor Boulevard in Bahrain that can be utilized as an event venue with the most extensive LED screen ceilings.